FREEDOM IS IN THE AIR
Brief: Create a conceptual identity for a Turkish airline brand, targeting travellers who need the flexibility to be able to book, change or cancel at a moment's notice.
Ideation // Art Direction // Branding //
Brand Strategy // Design // Copywriting //
UX and UI //
Modern travellers need peace of mind right up to the very last minute
Solution: The visual identity needed to showcase Hava's brand values of flexibility, dependability and freedom. The name Hava, is a Turkish translation of the word 'atmosphere' and was selected to communicate the dependable, flexible and free nature of the brand. The brand's visual elements are comprised of responsive gradients and spheres inspired by the anatomy of air.
*conceptual brief*
