Seekers of Fine and Exotic meats
BRIEF: Create a conceptual identity for an independent luxury butcher who specialise in exotic meats.
APPROACH: Showcase the product suggestively with marble textures throughout the visual language to promote exploration through their select international meat range.
SOLUTION: The visual identity is inspired heavily by both cartography and the textures used in butchery craft, such as marble blocks, and maps. Attention to detail has been carefully applied on brand elements such as the icon system to give a premium look and feel to the brand, creating desire around Roam's premium meats for special social occasions.
Ideation // Art Direction //
Branding // Design // Copywriting //
UX and UI Design //
*conceptual brief*
